Turning Collaboration Into Predictive Business Value

Turning Collaboration Into Predictive Business Value

My role

  • System modeling, mapping causal links between collaboration behaviors (Slack, meetings, F2F) and performance metrics (win rate, deal size)


  • Designed the executive summary - a clear, visual report showing outcomes, model logic, and strategic recommendations


  • Framed the report as a product prototype, enabling companies to track collaboration ROI and support leadership decisions


  • Bridged design, data, and business strategy to create a narrative that was credible to analysts and actionable for executives

Client

A Studio

Industry

Workplace development

Service

AI Design

Strategy

Service Desgin

Data science

System Modeling

Duration

8 Weeks

Why it matters
Why it matters
We know good spaces and leadership rituals drive performance. But can we prove it in commercial terms - like win rates or deal velocity?

A studio specializing in the design of work - combining physical spaces, services, and leadership culture into high-performing environments. With over 2,000 projects and a proprietary observation methodology, they don’t just create hybrid workplaces - they measure how well collaboration works inside them.


Their core belief: Better collaboration creates better business.
But in a world demanding hard ROI, A studio faced a challenge.

To answer that, they joined forces with Futurice for a strategic proof-of-concept.

Approach
How we turned invisible collaboration behaviors into a predictive business tool.

The POC goal:

Make collaboration measurable and predictive


This wasn’t a research exercise. It was a service prototype:

a product that Workspace.fi could offer to clients as a performance layer on top of their space and service design.


We scoped a POC that would:

  • Use real-world proxy data

  • Build a predictive system model

  • Deliver a C-level concept prototype

  • Include a tactical sales layer

  • Lay the foundation for a scalable service offering


Service prototype
The front end of a sellable product - an insight layer Workspace.fi could offer alongside space planning and leadership workshops.

The model could:

  • Reveal how culture changes influenced sales over time

  • Simulate “as-is” vs “with-intervention” performance

  • Support strategic decision-making at executive level


We mapped two scenarios:

  • New clients: Use model for baseline tracking and opportunity framing

  • Existing clients: Correlate internal behavior changes to actual performance data


This bridged design + analytics into a service-ready methodology.

Approach
Approach
How we turned invisible collaboration behaviors into a predictive business tool

The POC goal:

Make collaboration measurable and predictive


This wasn’t a research exercise. It was a service prototype:

a product that could be offered to clients as a performance layer on top of their space and service design


We scoped a POC that would:

  • Use real-world proxy data

  • Build a predictive system model

  • Deliver a C-level concept prototype

  • Include a tactical sales layer

  • Lay the foundation for a scalable service offering

Service prototype
Service prototype
The front end of a sellable product - an insight layer to collaboration and business performance
The front end of a sellable product - an insight layer to collaboration and business performance

The model could:

  • Reveal how culture changes influenced sales over time

  • Simulate “as-is” vs “with-intervention” performance

  • Support strategic decision-making at executive level


We mapped two scenarios:

  • New clients: Use model for baseline tracking and opportunity framing

  • Existing clients: Correlate internal behavior changes to actual performance data


This bridged design + analytics into a service-ready methodology

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